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Advertisement & Media

Advertising & Media Agency in Punjab

We plan and book the media that puts your message in front of the right people, on the street, in cinemas, on screens and in print, and we make sure it looks good when it gets there.

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What advertising and media means

Media planning decides where your message appears and how often. Good planning matches the medium to your audience and budget, so you do not pay to reach people who will never buy.

What we offer

  • Indoor & Outdoor Advertising. Ads in malls, institutions, transit and public places, planned by location and footfall.
  • Hoardings & Billboards. Large-format outdoor sites on busy roads and junctions, with creative designed to be read at a glance.
  • Cinema & OTT Advertising. Ads on cinema screens and streaming platforms, for audiences who watch closely.
  • Radio & TV Advertising. Spots and sponsorships on radio and television, with help on the script and production.
  • Print Advertising. Newspaper and magazine ads, supplements and inserts.
  • Event Branding & Promotion. Stage, stalls, standees and signage that make your brand stand out at events.

Where it is used

  • Local launches that need strong visibility in a city or a few towns.
  • Admission, festive and sale campaigns that need wide reach quickly.
  • Brands that already have an ad film and want it on cinema, OTT or TV.
  • Exhibitions, fairs and corporate events.
  • Election campaigns that combine offline and digital reach within the rules.

Rules and permissions

  • Outdoor sites need the permissions that local authorities require. We plan for this in the schedule.
  • Political advertisements on electronic media generally need pre-certification. See our guide to ECI rules.
  • Ad claims must be truthful and supportable.

How we work

  1. Goal, audience and budget. What the campaign must achieve and where your audience is.
  2. Media plan. A proposed mix of media with timing and costs.
  3. Creative and production. Designs, scripts and files made for each medium.
  4. Booking and monitoring. We book the media, check that ads run as planned and report back.

Frequently asked questions

How do I choose between outdoor, cinema, radio and print?

Start with who you want to reach and how much you can spend. We recommend a mix after we understand both.

Do you design the creatives too?

Yes. We design and produce creatives for each medium. See brand development and film and shoots.

Can you handle approvals and permissions?

We plan for them in the schedule and guide you on what is needed. Some approvals must be applied for by the advertiser.

Can I combine offline media with online ads?

Yes, and it often works best. See digital marketing.