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Election Campaigning

Digital Election Campaigning Agency in Punjab

Elections are decided on the ground, but the campaign is seen and heard online. We plan digital election campaigns for Punjab from the first announcement to polling day, timed to the election calendar and the Model Code of Conduct.

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Campaign phases we plan

  1. Before the schedule is announced. Constituency research, message, content bank, profile set-up and approvals.
  2. Schedule announced, Model Code of Conduct in force. Every post and ad is reviewed against the Code; ads are submitted for pre-certification where required.
  3. Nomination. Candidate announcement and launch content. Social media account details are part of the candidate’s nomination disclosure as required by the Election Commission.
  4. Campaign period. Ads, reels, explainers, event coverage and quick responses to voter questions.
  5. Final 48 hours. The silence period. Paid and organic election content is scheduled, paused or removed ahead of this window.
  6. Polling day and results. Non-partisan voter-awareness content, thank-you messages and a post-election review.

Channels we use

  • Facebook and Instagram (Meta) for reach and local targeting.
  • YouTube and Google for video and search visibility.
  • X (Twitter) for statements and rapid response.
  • WhatsApp channels and consent-based broadcasts. We do not send unsolicited bulk messages.
  • Bulk SMS and voice (IVR) through registered senders, as TRAI rules require.
  • Outdoor, cinema, OTT, radio and print through our advertising and media team.

Constituency-level targeting, without misusing data

We target by constituency, area and language, not by buying voter data or profiling people on sensitive grounds. Any contact data we use is collected with consent and handled under the Digital Personal Data Protection Act, 2023.

Rules we plan around

The Model Code of Conduct, pre-certification of political ads, disclaimers, election expenditure accounting, the 48-hour silence period and rules on AI-generated content all shape the campaign calendar. Our guide explains each in plain language: ECI rules for digital election campaigns.

Election rules and Election Commission instructions change from election to election. This page is general information, not legal advice. Please check the latest instructions for your specific election at eci.gov.in or with your Returning Officer.

Frequently asked questions

How early should we start digital election campaigning?

As early as possible, ideally before the election schedule is announced. Research, message building, content production and approvals take time, and once the Model Code of Conduct is in force every ad has to be planned around it.

Can digital campaigning continue in the 48 hours before polling?

No. Election Commission rules bar election propaganda in the 48 hours before polling ends (Section 126, Representation of the People Act, 1951). We schedule, pause and remove campaign content ahead of that window.

Do you handle ground campaigning too?

We support it with ground surveys, outdoor advertising and event content. Booth management and party organisation stay with the candidate’s own team.

Is digital campaign spending counted as election expense?

Campaign expenses, including digital advertising, content production and agency fees, are generally part of the candidate’s election expenditure and must be recorded within the limits. We provide itemised bills and reports for this.